Help Me Do It Myself. Fast.

Pharma is moving away from dependency models toward building in-house capabilities.

Across pharma, expectations for data and analytics partnerships are changing. Companies are moving away from models that outsource execution to consultants or embed critical workflows inside proprietary platforms. These approaches may create initial momentum, but they rarely build lasting strength. They leave teams dependent, with limited flexibility to adapt or scale as priorities change.

That no longer works. Data and analytics are not support functions. They are foundational to how companies compete. Decisions about engagement and investment drive brand performance. To make those decisions well, companies need direct control over both the data and the analytics behind them.

The goal is not just to execute. It is to retain what is learned and apply it to improve performance. Leaders want to move quickly, but on their own terms. They want to onboard new data sources in days, not quarters. They want the flexibility to adjust analytic logic without vendor delays. And they want full transparency into how systems work so their teams can evolve them over time.

At SENTIER, we made this transition early. We still build and execute, but everything we deliver is designed to become part of the client’s operating model. We bring the expertise to get started and deliver quickly, but control stays with the client.

With one exception, every solution we have delivered over the past seven years has been fully taken over by the client. That is not a failure of our approach. It is the point. As client teams build knowledge and confidence, the opportunities to create value together expand. The more our clients know, the farther we can go with them.

This is not a rejection of strategy or technology. It is what makes both more effective. The organizations that understand their data and analytics and can act on them without friction will move faster and perform better. The question is no longer whether that knowledge belongs in-house. It is how fast you can get there.

SENTIER Analytics partners with life sciences companies to turn complex data into strategic advantage. We deliver high-impact analytics and scalable data solutions that accelerate decisions, improve performance, and drive measurable results — without the overhead of traditional platforms or consultants.

Schedule a conversation to learn how SENTIER can help your Medical Affairs team operationalize analytics, demonstrate measurable impact, and lead with clarity and confidence.