Creating the required context for your data is holding back your AI initiatives. Until now.

Pharma and biotech are leaving 10 to 30 percent of potential brand growth on the table because they’ve built omnichannel around execution, not impact.

Pharma has invested heavily in omnichannel engagement and AI, yet most initiatives stall in pilots or underdeliver. The reason is not weak strategy or poor models. The reason is the absence of analytic-ready data. Without a unified and reliable foundation, every project starts by rebuilding data, which slows progress, dilutes impact, and drives costs higher. Analytic-ready data changes the equation by enabling AI and machine learning to learn from complete, connected information and generate results that can truly guide enterprise performance.

Pharma is moving away from dependency models toward building in-house capabilities.

Find out how much you data processes and analytics are really costing you.

Medical Affairs and performance measurement, customer engagement and advanced analytics

Discover why traditional KPIs fall short in pharma customer engagement—and how Key Impact Measures (KIMs) offer a more outcome-driven approach. Learn how an Impact Optimization Framework can drive real-world results.

Ready to Build a Better CX Data Foundation?

If you're serious about building scalable, high-performing customer experience data in the pharmaceutical industry, it’s time to move beyond buzzwords.

Discover how Medical Affairs is embracing the changes associated with increased digital promotional activity, the growing collaboration with Commercial to provide “one voice of the company,” and the need to prove value.

Digital transformations, customer experience (CX) initiatives, and omnichannel efforts all aim to address the problem. But will they fix the root cause?

pharmaceutical company employees reviewing promotional data analytics performance.

Discover the top Pharma analytics trends for 2025, including the rising impact of AI, digital transformation advancements, and evolving customer experience strategies. Explore SENTIER's expert insights into the year's most significant shifts in the industry.